Through my college education, internships, and freelance jobs, I have learned and extensively practiced the core skills required for nearly any design and marketing need. Business cards, magazines, posters, infographics, websites, logo designs, email & social media marketing are just a few of the jobs I’ve worked on for a wide variety of clients.
Building a brand begins with visual awareness and consistency. Creating memorable content is paramount to success, and this is done through graphic design. I have experience printing small and large-scale projects; from business cards, brochures, and calendars to window vinyl, banners, and multi-page publications. View samples on my portfolio page.
Websites have become more important than ever. They are the central hub for customers across all platforms. I have over two years of experience in front-end web design, and specialize in custom HTML/CSS and social media integration. I am currently learning to create custom WordPress layouts and building my PHP/back-end skills.
Marketing through social media has become a necessity in today’s digital world. Creating engaging content is key to building a mass following. I currently manage a social network for a designer furniture company that has gained thousands of followers through unpaid advertising.
Building a client base is one thing, but keeping them connected and informed with company news and events is another. Customers check their inbox everyday, making email marketing a key factor to building a brand. I currently design custom email layouts for clients, and use A/B testing to create segmented material for specific target audiences.
Being a graphic designer means knowing the Creative Suite. Starting with my first version of Photoshop in freshman year of high school, I have continuously practiced the skills necessary to become proficient in digital & print design. Although evident throughout my portfolio work, here’s a glance at my primary skills.
The design process is crucial in any project. In order to achieve desirable results, it is important to begin with extensive research, until you have a full understanding of the client’s vision, as well as the demographic being catering to.